How to select a great white label SEO partner

Marketing teams are often a busy group in any organization. They have a lot on their plates — and often not a lot of time to accomplish everything. That is why many teams seek help where it makes sense. One way more and more marketing teams are freeing up their workloads is by outsourcing their search engine optimization (SEO) work.

SEO is the process of increasing both the quality and quantity of your website’s traffic, as well as exposure to your brand, through organic — meaning not paid — search engine results. The practice is essential to any organization because it is what makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers or clients.

According to a 2021 survey by The Manifest, only half of small businesses invest in SEO. If you’re a retail business and not making the necessary SEO investment, you’re missing out on significant sales opportunities: Almost all buying experiences (93%) happen because consumers search for them online and find the purchasing opportunities on search engine results.

If your team is one of the many that doesn’t have time to make the proper investment in SEO, that doesn’t mean you should just skip it. Instead, you should look for a company that is an expert in the area that provides white label SEO programs — also known as private label SEO or SEO reseller programs — to ensure your results don’t fall flat. These vendors often offer a cost-effective alternative to outsource your SEO promotions.

How to Find an SEO Partner

When you are selecting a white label SEO firm, here are some steps to take that will help you find the vendor that best meets the needs of your organization or business.

Read online reviews.
Nearly all consumers read online reviews before they make any sort of purchase — why shouldn’t you do the same when looking for a private label SEO program. If you are just starting the process of researching potential companies to work with, several sites list the pros and cons of different SEO resellers. If you have already narrowed down your search to one or two companies, these sites also offer reviews of companies provided by clients they’ve actually worked with. These reviews will help to provide a good idea of the types of white label SEO programs available and whether or not the company you are thinking about will meet your needs and type of organization.

Make sure the white labeled SEO company has strong SEO.
It makes sense that any white label SEO program that you are considering working with should have quality SEO themselves. If they can’t do it for themselves, how are you going to be sure they can do it for your businesses? Do a Google search for different keywords or key terms related to white label SEO company and see where they fall. There are also several online tools, such as SEMRush, available that will help you determine how the company or brand ranks in SEO.

Have video calls to assess communication.
Having any sort of video call is now the new norm, so make it an important part of your white label SEO firm search. You will have a good amount of interaction with the white label SEO company you are working with to handle your SEO reseller plans. It is important that you feel good about how they communicate. One of the best ways to do this is to have video calls with the potential white label SEO program or firms you are considering.

Understand their SEO approach.
Having a video call with your potential white label SEO call will allow you to learn more about their approach or philosophy around SEO. Does it work with your company? Do they understand your organization, your customers, your products or services, and your brands? All companies have different SEO needs, and it is important that any private label SEO firm you are working with not only understands that but shows how they put it into practice with the different businesses they work with. You can ask for case studies, or even better, ask if there are clients they have worked with that are up for serving as a reference that you or someone on your team, can call directly.

Review KPIs.
Key performance indicators (KPIs) — including task due-dates, turnaround times, customer satisfaction scores, ranking tracking — are what you will receive from your SEO reseller proagram vendor that tells the story of how your SEO white label program is doing. Is what the company is providing enough? Is it clear? Does it meet your needs? Will it be enough to communicate with any stakeholder or executives you need to communicate with? Ask for examples of KPIs and these reports that the company has used for other SEO white label programs. This will help you better judge how they deliver and if it works for you.

It is also important to understand what KPIs the company is tracking when it comes to the actual SEO performance of your website. Some of the most important metrics include the number of organic sessions your website receives, different keyword ranking results — and any increases or decreases, leads and conversions, bounce rates, page load times (yes, this has an impact on your SEO ranking), top exit pages and any crawl errors.

Review their technology.
What various technologies does your potential vendor use to manage their SEO reseller plan? Do they use a white label SEO dashboard, automated reports, or automated emails? Do you have complete transparency or easy access to these tools and your SEO reseller program? Do you require more and do you have the time to be trained on these tools so that you can use them easily amongst your team?

Finding the best SEO reseller programs can be moved for any organization. By following these steps, you are sure to find the private label SEO programs that are best for your team — and that will help get your website moving up in page results.